OUR BRAND

"Our vision extends beyond the product - we're more than health food, we're a healthy way of life."

 

From Humble Beginnings:

With the promise of a new life and new opportunity for his family, Said Sidaoui began his journey out towards Australia.
Scared, excited and determined to make a name for himself, Said settled in Melbourne.

In 1962, Said was working two jobs through all hours of the night to provide for his family. His passion for Lebanese foods and the drive he had to provide for his family of six soon saw Said as the first person to introduce genuine Middle Eastern foods and ingredients to the Australian market.

The Second Generation:

In 1976, Said's only son, Omar, followed in the footsteps of his father to join the family business.
Working hard alongside his father and studying his every move saw Omar grow into his role, naturally.Omar Sidaoui and Emma Sidaoui NSM Foods
Like any ambitious young man, Omar looked to forge his reputation within the industry bringing a fresh approach and new ideas to see the business grow.

Omar later took the business from its traditional Middle Eastern roots to become one of Australia’s leading wholesalers in nuts, dried fruits, herbs, spices and much more.

Today: 

With three generations of Sidaoui’s now deeply entrenched in their father and grandfather’s dream, the family business now supplies hundreds of restaurants, major hotels, health food stores shops and other specialty wholesalers around Australia, priding itself on quality products and excellent service.

The Future:

Just as his father did many years ago, Omar found one of his children would be next to join the Sidaoui family business. 
Instilled with the same passion for food as her father and grandfather before her - with an equally ambitious drive and determination - Emma began to implement her modern vision for the business.

In 2014, Nuts About Life was created, joining the movement towards a healthy, well balanced and socially conscious diet.
Introducing a wide-range of quality food products for a healthy lifestyle, Nuts About Life has become a hub for not only food but exercise regimes, wellness tips and great cooking recipes and tips. 

Soon, another Sidaoui was to join the ranks (yes, another one). In 2017, Saeed joined his sister on her quest to provide the people of Australia with a quality source of food to benefit their lifestyles. 

Keen to stamp his name on the business like those before him, Saeed wasted no time in implementing the ‘Nuts About Sustainability Program.' - a nod to Emma's and his own environmentally friendly vision to not only be mindful of our health but also the health of our planet. 

Nuts About Life has been years in the making and is 100% family owned, Australian owned and delivered daily!

Australian family businessaustralian organic logousda organic HACCP recycle   terracycle